Established landscaping companies can increase their revenue and attract new clients by providing new unique landscaping services. These new offerings strengthen your market position and help you address the growing demands of your clients.
What are the unique landscaping services you should consider? MowTown Blades has shared a blog post discussing possible options. Keep reading to learn more!
Considerations To Keep in Mind Before Expanding
Expanding your services is not something you can do overnight. There are plenty of considerations to keep in mind to ensure your success. Here are some of the most pressing concerns you should address first.
Demand for the New Service
You may already be planning a new service because it’s becoming popular on the internet. However, what’s popular online may not be in demand in your target demographic. For example, smart irrigation is trending right now. However, people in rainy areas like Washington probably won’t need this service.
It’s important to research your local market and trends. Landscaping companies are limited to their cities or regions. Given this, your new offering should address the concerns and needs within your area.
Manpower Capabilities
As you plan your expansion, you should also assess your team’s capabilities. Transitioning from general landscaping to specific services will require upskilling. Plus, some types of landscaping services will require additional personnel to execute. Make sure that you have the means to train your team and add more workers when necessary.
Scalability
Whether or not you need to hire more workers is a matter of scalability. This consideration also covers the need to invest in new equipment. Ensuring scalability allows you to manage large or complex projects without overstretching your resources too much.
Once you’ve addressed the above, you can begin researching the specialty landscaping service you want to offer. Here are some of our suggestions.
Hardscaping
Hardscaping focuses on landscaping work for non-plant elements. These include walls, pavers, and walkways. These elements are integral to creating functional and aesthetically pleasing outdoors.
The great thing about hardscaping services is that you may already be offering a basic version of it. Expanding to more specialized work won’t take much upskilling or investment in new equipment. We do recommend focusing on the following areas to ensure a smooth expansion.
Additional Training
You’ll want your team to learn advanced skills in masonry, carpentry, and landscape design.
Structural Elements
Have equipment and supplies that help you create or maintain structural elements.
Subcontractors
You may need to hire subcontractors for even more specialized hardscaping services. Examples are fountain installation and modern fire pit construction.
Sustainable Landscaping
The popularity of sustainable landscaping continues to rise. This service is also easy to expand into. Before offering more specialized solutions, you can ease into the specialty with simple techniques and materials. Here are some considerations to keep in mind for this service.
Focus on Region-Specific Needs
In arid areas, sustainable landscaping will focus on water conservation. In wetter or more humid regions, customers may prefer soil health and erosion control.
Sourcing Sustainable Supplies and Materials
You may need to find gardens, nurseries, and other suppliers that can provide the specific plants you need. We also recommend finding suppliers for equipment to use in operations, such as smart irrigation, permeable pavers, and high-efficiency mower blades.
Prioritizing Native Plant Species
The use of local vegetation is a must in sustainable landscaping. These help with pest control and improve local biodiversity. Plus, native plants don’t need constant maintenance. You will need to do research on which plants are native to your area and how you can incorporate them into your service.
Commercial Landscaping
Another easy area to expand to is commercial landscaping. The key difference between residential and commercial landscaping is the scope of work. In most cases, you’ll need to handle larger-scale projects. These often require more extensive planning, coordination, and maintenance. There wouldn’t be a lot of difference in the specific work you’ll need to do. This transition will be more of a scalability challenge.
Here are ways you can ensure a smooth transition into commercial services.
Put a Limit on What You Can Offer
This tip is especially important for companies that may need to take care of large commercial properties. Only provide complete services if you have the manpower to sustain them. Otherwise, you can ease in slowly by offering more specific services, such as routine maintenance.
Find Long-Term Contracts
Establishing long-term contracts with commercial clients ensures a steady source of revenue and business stability.
Include a Niche if Possible
If you don’t have the manpower to provide a complete landscaping service, you can focus on a niche instead. Some commercial properties need specific landscaping solutions based on their industry and goals. For example, hardscaping is popular in schools and similar institutions. These locations need functional outdoor spaces for students.
Wrapping Up: Unique Landscaping Services To Offer
Branching out into new services will help your landscaping business reach new heights. There are plenty of niches available. These include hardscaping, sustainable landscaping, and commercial landscaping. Before you commit to the new venture, make sure to plan and do your research. That way, you can ensure success and avoid setbacks.
For more information on quality landscaping equipment like mower blades, contact us today!
FAQs
How Do I Know the Types of Landscape Services My Area Wants?
You’ll need to do some research. Start by conducting surveys among local residents and businesses to identify any unmet needs. You should also analyze market trends and competitor offerings to stay informed about emerging demands.
What Kind of Things Should I Invest in as I Expand My Business?
It depends on the niche you’re going for. In general, you’ll want to invest in specific equipment and tools needed for the service. Worker training and upskilling is also a necessary expense to make your employees knowledgeable in the new niche.